Word of Mouth: the best known Marketing Secret off all times?

Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing
I see too many organizations rushing into Word of Mouth marketing without a strategy for collecting and maintaining new referrals. Word of Mouth (or viral / Referral Marketing) gains a lot of attention in the market these days, but there is only a few campaigns that really grow a company's database and generate revenues. 9 out of 10 Word of Mouth strategies fail because organizations are not capable of identifying their brand evangelists and treating them differently.

The Word of Mouth process from identifying customer evangelists, achieving reach and rewarding evangelists for recommendation success.

It's possible – I reached 12 % of a country's population in just 4 weeks
We recently did a Word of Mouth campaign for one of our clients that reached 12 % of a country's population, where 4.5 % are member in their loyalty club. Imagine, almost 5 % of a country's population as member in your loyalty club! This was a mainstream commercial focused campaign, with no special interest to early-stage or innovator customer segments.Now what did we do correct in order to achieve this tremendous reach and sign-up? The answer is simple. We had a made a strategy some months before we launched the campaign, where we pre-targeted the influencers among social networks. With these identified and motivated the Word of Mouth processes can start, giving you the viral growth you are looking for.

If you are in the process of planning or are running a Word of Mouth or Viral Marketing initiative, then you need to focus on what actually drives the users and reward in these driving values. This does not necessarily have to be free products or vouchers, but also ability to receive exclusive product offers, promotions or just simply a better serice agreement if you are providing a service.

Remember, its all in your customers mind!