LinkedIn enables Regressive Tracking

LinkedIn enables Regressive Tracking for advertisers
I have been using LinkedIn since it was launched two years ago and I have been very happy about their service. What I personally like about this service, is their ability to have implemented a bulletproof privacy policy that protects the different profiles in the network, at the same time as it is available for searches – while the profiles are kept anonymous.

It recently came to my knowledge that they are now allowing advertisers who advertise on their network, to position their messages more accurately, using Regressive Tracking methodologies.

So what does this mean

LinkedIn is using real profile data to position commercial messages in their network. They combine system variable data that is generic for all visitors with information like:

• Geographical location (based in IP or language of your browser)
• Browser type (Firefox, Opera, Safari or MS Explorer)
• Time
• etc..

With specific profile data such as:

• Current salary
• Number of connections on your profile
• Past and Current Job function
• Company Size
• Endorsements
• Etc..

Marketers and advertisers! This means that now you are able to target your messages more accurate based on not just technographical, demographical and sociographical data – but also related to personal data and probably most important – social-network-data based on number of connections and endorsements.

Thank you LinkedIn for bringing data-driven analytics to the surface of advertising. For a long time I hav been looking forward to see solutions that moves beyond the statistics of a single click.

I wonder what advertisement you display on my profile in LinkedIn?

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