The Da Vinci Code Quest is on

The Da Vinci Code Quest is flushing over us

Probably the one of the greatest hypes in the millennium so far. This time it is not the book, but the movie that is in focus. The difference is that this time we all know the story, because we all have rad the book.

A brilliant move by Columbia Pictures to head the market together with Google in an excellent way to explore users curiosity and create the "Da Vinci Code Quest". The Da Vinci Code Quest is an interactive adventure game, where users are to explore riddles and solve puzzles in the days before the movie is released.

Only Google registered users are able to participate the quest and solve the adventure. If there are some users out there that are not registered Google users, they will for sure acquire several on this quest. The questions that follows the next weeks for the people who are participating in the quest, must use and navigate through the different Google services on order to solve the quest.

Enabling users to learn you products and services the way the Da Vinci Code Quest is build, is a very powerful way to get build customer awareness and over a longer time-frame, switching costs. On the Da Vinci Code Quest, users must use and navigate between Google searches, Google Video, Googe Maps and Google blogs. By the way, since I am mentioning blogs, just 4 days after the Da Vinci Code Quest is launched, there are already almost 10.000 blogs (including this one) about the subject.

The Da Vinci Code Quest is an excellent example on how marketers who understand the product they are marketing, the customers they market to and the channels that carries the messages.

If you have not tried the Quest, I strongly recommend it! You can get started here!

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