About digitalbeach.co.uk
Its all about the experience
We face a new breed of marketing and advertising. Understanding customer behavior across multiple media channels and make the consumers experience with a brand unforgettable. This new holistic approach to create superior customer experience in marketing campaigning and advertising will change how brands communicates to customers.
People use and collect information differently today than just 1 years ago. Unfortunately most organizations are still communicating the same way. With experience marketing, organizations will now focus their marketing on how people use, read, collect and interpret commercial messages – to create a superior perception in consumer minds.
All marketers are multichannel marketers
Marketers must leverage a set of media channels in order to reach their customers. This is simply because customers expect to be reached in their preferred channel of choice. Now, the real challenges marketers face is to integrate multiple media channels into successful marketing campaigning.
Some channels have the ability to give high-level of personalization and interactivity, while other channels are more static and cannot leverage the technology accordingly. Experience marketers integrate both static and interactive channels in their customer communication to create the best possible campaign experience for their brands.
What can you expect on digitalbeach.co.uk
On digitalbeach.co.uk I share my experience with you. As an experience marketing pioneer, I provide case studies, viewpoints, research topics and market findings on a regular basis that will assist you in becoming more successful in creating superior marketing experience for customers.
digitalbeach.co.uk is an initiative from Henrik Mandal. I am an experienced new media and marketing expert. Since 1996 I have been consulting Internet, mobile and interactive media solutions. Henrik is currently working expekt.com Co LTD a leading European i-gaming provider. Henrik is the founder of multi-channel marketing provider responsewave and the interactive celeberty MMS service Spyfly (link to be displayed public at a later stage).
Want to reach me? Try on of the options bellow:
Skype: henrik_mandal
email: henrik (at) digitalbeach.co.uk
